no refined sugar
no artificial sweeteners
no sugar alcohols
no preservatives
no palm oil
no emulsifiers
no refined sugar
no artificial sweeteners
no sugar alcohols
no preservatives
no palm oil
no emulsifiers

Quit playing hard to get, I’m literally right here

That's all I'm made of, imagine!

Double Cocoa
Peanut Cocoa
Cashew Cookie Dough

dates

the only source of sweetness here. natural, fibrous, and steady energy without the sugar crash

cashews

creamy texture, wholesome crunch, and that melt-in-your-mouth feel that makes every bite softer

almonds

nutty crunch that keeps you satisfied and steady. natural fuel, no gimmicks

cocoa (powder & butter)

rich cocoa powder for taste + antioxidants, with cocoa butter to keep things smooth and indulgent

protein blend

a clean blend of milk + wheat protein for satiety, recovery, and sustained energy

protein crispies

cocoa soy protein crispies add the crunch and extra energy to keep things fun and fuelling

dates

the only source of sweetness here: natural, fibrous, and steady energy without the sugar crash

peanuts

protein-packed multitasker. crunchy, chewy, filling, basically an overachiever in every bite

cocoa powder

rich, unsweetened cocoa for bold flavour and natural hit of antioxidants

cocoa butter

cold-pressed cocoa butter for melt-in-mouth smoothness and indulgent texture

protein blend

a clean blend of milk + wheat protein for satiety, recovery, and sustained energy

dates

the only source of sweetness here. natural, fibrous, and steady energy without the sugar crash

cashews

creamy texture, wholesome crunch, and that melt-in-your-mouth feel that makes every bite softer

cocoa butter

rich cocoa butter to keep things smooth and indulgent

protein blend

a clean blend of milk + wheat protein for satiety, recovery, and sustained energy

protein crispies

cocoa soy protein crispies add the crunch and extra energy to keep things fun and fuelling

I have a looooong list of no’s

icon no refined sugar
icon no artificial sweeteners
icon no sugar alcohols
icon no preservatives
icon no emulsifiers
icon no palm oil
icon no artificial flavours
icon no gums
icon no fake fibres
icon non-gmo

Like, do I know you from somewhere?
Oh yeah, your cravings

There’s never a wrong time for me, but here are some dangerously right ones

Mid-meeting, mid-walk, mid-existential crisis

That weird hour between lunch and dinner
(you know the one)

Right after saying “I’ll just have one bite”
(you liar)

For when you're about to move but haven't decided where, why, or how fast

Not me bragging... but look

the love letters i've received

★ ★ ★ ★ ★
It's the perfect texture and actually tastes like cookie dough. Kinda shocked at how good it is!
Sophia V.
★ ★ ★ ★ ★
I've tried 2 flavours so far and love both... Double cocoa tastes just like a brownie
Rachel C.
★ ★ ★ ★ ★
The texture is so doughy and the crunchy bits are a nice surprise. These will be coming in my lunch bag with me from now on!!
Georgia Hay
★ ★ ★ ★ ★
Tastes like a proper treat that it's hard to believe it's healthy, i love these
Lucy Grant
★ ★ ★ ★ ★
Soft, rich, and actually tastes like real peanuts instead of artificial flavour. I see myself eating one every day!!
Kinga C.
★ ★ ★ ★ ★
FINALLY a snack that fulfils my sweet cravings without any added junk
Tabitha R.

BRB, giving the founders the mic

(Letting them in because, well, they made me)

Hi, we didn’t set out to launch a brand.
We just wanted something we’d actually eat ourselves.

Every bar we picked up looked “healthy” on the front, but never felt right once you flipped it over. So we decided to try making our own. Something without any additives, preservatives, refined sugars, sugar alcohols, fake sweeteners.

Turns out, making something clean, simple and genuinely good isn’t easy. We spent months tweaking, testing, and taste-testing again (and again).

But once we finally made a bar we were happy to eat every day? That’s when we knew it was ready for everyone else too.

Honestly I Am™ started as our snack, and now it gets to be yours.

- Mehak and He-man

More about them

BRB, giving the founders the mic

(Letting them in because, well, they made me)

Not to be dramatic, but I might be your type

soft, not chalky. finally

nothing artificial, 5-7 ingredients

so good, you’ll forget i’m healthy

feel good, no “why did I eat that”

sweetness? just dates, babes

12g protein, i’m a tidy little package

soft, not chalky. finally

nothing artificial, 5-7 ingredients

so good, you’ll forget i’m healthy

feel good, no “why did I eat that”

sweetness? just dates, babes

12g protein, i’m a tidy little package

Wanna stalk me?

I have FAQs to give

Because you lot don’t stop asking

1. What makes me different from the other protein bars out there?

Most bars on the market taste like they were designed in a lab.

Sweeteners, syrups, fibres, preservatives, emulsifiers… and ingredients you could never pronounce in real life.

Honestly I Am nothing like that.

My creators started with real ingredients first and built me around taste and simplicity rather than additives.

I am made from 5 to 7 ingredients, naturally sweetened with dates, and powered by a clean blend of milk and wheat protein that is less processed and chosen because it is the best for texture and taste.

No shortcuts. No weird stuff. Just a clean bar that behaves like actual food.

2. Why do I use dates instead of refined sugar or artificial sweeteners?

Because dates do everything the fake stuff can’t.

They give me my natural sweetness, my soft, fudgy texture, and a depth of flavour you’ll never get from stevia, erythritol, sucralose or glucose syrups.

They also bring:

• natural fibre

• slow, steady energy

• antioxidants and micronutrients

• no artificial aftertaste

• none of the digestive drama sweeteners are known for

Most bars use sweeteners to cover up the taste of processed protein.

I use dates because they make me cleaner, tastier and naturally satisfying, the way a bar should be.

3. What do I actually taste like?

I taste like a snack you’d genuinely want to eat, not chalky protein bars.

Here’s how each flavour hits:

Double Cocoa: deep cocoa flavour, soft and fudgy with a light crunch from soy crispies

Peanut Cocoa: a clean, peanut-butter-meets-cocoa vibe, rich and nutty without being too sweet

Cashew Cookie Dough: creamy cashew base with a cookie-dough warmth, soft with crispies for texture

Across all flavours, the texture is smooth, soft and satisfying, not chalky, not crumbly, and no synthetic aftertaste.

The sweetness is gentle and natural, thanks only to dates.

4. What’s inside and what’s not?

Inside:

• dates

• nuts

• cocoa

• a blend of milk and wheat protein

• soy crispies (in Double Cocoa and Cashew Cookie Dough)

Not inside:

✗ refined sugar

✗ artificial sweeteners

✗ sugar alcohols

✗ preservatives

✗ emulsifiers

✗ stabilisers

✗ artificial flavours

✗ gums or synthetic fibres

I'm made from real ingredients.

Nothing more. Nothing unnecessary.