no refined sugar
no artificial sweeteners
no sugar alcohols
no preservatives
no palm oil
no emulsifiers
no refined sugar
no artificial sweeteners
no sugar alcohols
no preservatives
no palm oil
no emulsifiers
-
Mixed Pack
Regular price £29.99Regular price -
Double Cocoa
Regular price £29.99Regular price -
Cashew Cookie Dough
Regular price £29.99Regular price -
Big Bundle
Regular price £49.99Regular price£59.99Sale price £49.99Sale
Minimal ingredients, maximum taste
dates
the only source of sweetness here. natural, fibrous, and steady energy without the sugar crash
cashews
creamy texture, wholesome crunch, and that melt-in-your-mouth feel that makes every bite softer
almonds
nutty crunch that keeps you satisfied and steady. natural fuel, no gimmicks
cocoa (powder & butter)
rich cocoa powder for taste + antioxidants, with cocoa butter to keep things smooth and indulgent
protein blend
a clean blend of milk + wheat protein for satiety, recovery, and sustained energy
protein crispies
cocoa soy protein crispies add the crunch and extra energy to keep things fun and fuelling
dates
the only source of sweetness here. natural, fibrous, and steady energy without the sugar crash
cashews
creamy texture, wholesome crunch, and that melt-in-your-mouth feel that makes every bite softer
cocoa butter
rich cocoa butter to keep things smooth and indulgent
protein blend
a clean blend of milk + wheat protein for satiety, recovery, and sustained energy
protein crispies
cocoa soy protein crispies add the crunch and extra energy to keep things fun and fuelling
I have a looooong list of
no’s
no refined sugar
no artificial sweeteners
no sugar alcohols
no preservatives
no emulsifiers
no palm oil
no artificial flavours
no gums
no fake fibres
non-gmo
Eat me whenever,
I'm not fussy
I'm not fussy
Mid-meeting, mid-walk, mid-existential crisis
That weird hour between lunch and dinner
(you know the one)
Right after saying “I’ll just have one bite”
(you liar)
For when you're about to move but haven't decided where, why, or how fast
Not me bragging... but look
the love letters i've received
BRB, giving the founders the mic
(Letting them in because, well, they made me)
Hi, we didn’t set out to launch a brand.
We just wanted something we’d actually eat ourselves.
Every bar we picked up looked “healthy” on the front, but never felt right once you flipped it over. So we decided to try making our own. Something without any additives, preservatives, refined sugars, sugar alcohols, fake sweeteners.
Turns out, making something clean, simple and genuinely good isn’t easy. We spent months tweaking, testing, and taste-testing again (and again).
But once we finally made a bar we were happy to eat every day? That’s when we knew it was ready for everyone else too.
Honestly I Am™ started as our snack, and now it gets to be yours.
- Mehak and Heman
BRB, giving the founders the mic
(Letting them in because, well, they made me)
Not to be dramatic, but I might be your type
soft, not chalky. finally
nothing artificial, 5-7 ingredients
so good, you’ll forget i’m healthy
feel good, no “why did I eat that”
sweetness? just dates, babes
12g protein, i’m a tidy little package
soft, not chalky. finally
nothing artificial, 5-7 ingredients
so good, you’ll forget i’m healthy
feel good, no “why did I eat that”
sweetness? just dates, babes
12g protein, i’m a tidy little package
Wanna stalk me?
I have FAQs to give
Because you lot don’t stop asking
1. What makes me different from the other protein bars out there?
Most bars on the market taste like they were designed in a lab.
Sweeteners, syrups, fibres, preservatives, emulsifiers… and ingredients you could never pronounce in real life.
Honestly I Am nothing like that.
My creators started with real ingredients first and built me around taste and simplicity rather than additives.
I am made from 5 to 7 ingredients, naturally sweetened with dates, and powered by a clean blend of milk and wheat protein that is less processed and chosen because it is the best for texture and taste.
No shortcuts. No weird stuff. Just a clean bar that behaves like actual food.
2. Why do I use dates instead of refined sugar or artificial sweeteners?
Because dates do everything the fake stuff can’t.
They give me my natural sweetness, my soft, fudgy texture, and a depth of flavour you’ll never get from stevia, erythritol, sucralose or glucose syrups.
They also bring:
• natural fibre
• slow, steady energy
• antioxidants and micronutrients
• no artificial aftertaste
• none of the digestive drama sweeteners are known for
Most bars use sweeteners to cover up the taste of processed protein.
I use dates because they make me cleaner, tastier and naturally satisfying, the way a bar should be.
3. What do I actually taste like?
I taste like a snack you’d genuinely want to eat, not chalky protein bars.
Here’s how each flavour hits:
Double Cocoa: deep cocoa flavour, soft and fudgy with a light crunch from soy crispies
Cashew Cookie Dough: creamy cashew base with a cookie-dough warmth, soft with crispies for texture
Across all flavours, the texture is smooth, soft and satisfying, not chalky, not crumbly, and no synthetic aftertaste.
The sweetness is gentle and natural, thanks only to dates.
4. What’s inside and what’s not?
Inside:
• dates
• nuts
• cocoa
• a blend of milk and wheat protein
• soy crispies (in Double Cocoa and Cashew Cookie Dough)
Not inside:
✗ refined sugar
✗ artificial sweeteners
✗ sugar alcohols
✗ preservatives
✗ emulsifiers
✗ stabilisers
✗ artificial flavours
✗ gums or synthetic fibres
I'm made from real ingredients.
Nothing more. Nothing unnecessary.
